![]() The administration also promotes emulation through introducing the amiable yet cautious mascot of Bert the turtle to the audience. This deemphasis on a scale that a child comprehends works in transferring fear into confidence when performing a duck and cover drill at school. Diction within comparing atomic bomb drills to fire drills conveys emotions of confidence from the FCDA for its audience to reflect on: “We all know the atomic bomb is very dangerous…we must get ready for it just as we are ready for many other dangers that are around us all the time” (Duck and Cover). “Duck and Cover” utilizes distinct pathetic elements to capture a child’s attention to the propaganda. With a definitive exigence of promoting fallout culture to the public and building false notions of preparedness ensuring safety, the administration deliberately chooses the impressionable audience of children as an access point into the American psyche. Although many may consider this paranoia as an extensive challenge for policymakers, the Federal Civil Defense Administration considered this kairotic moment as an opportunity to transfer fear into preparedness when releasing “Duck and Cover” to public schools throughout the nation. At the domestic level, McCarthyism destroyed lives and spread panic among the American populus. In the midst of the Korean War in 1952, deep diplomatic chasms splitting US and Soviet Union relations formed into the impassable wasteland of the nuclear age. ![]() Through the lens of analyzing the rhetorical situation and establishing trust with regard to these films, one can ascertain the reality of the federal government’s pervasive influence over public perceptions of safety at the dawn of the age of modern warfare. In response, the United States Federal Civil Defense Administration and the Office of Civil and Defense Mobilization produced the films “Duck and Cover” and “Walt Builds a Family Fallout Shelter” in a dire attempt to prevent widespread panic during the escalating Cold War era. Following this dramatic and monumental test, apathy replaced itself with apprehension as the legitimacy of the post-war federal government cracked at its foundation. ![]() After the Union of Soviet Socialist Republics tested their first nuclear weapon in 1949, American citizens contested their government’s ability to defend itself from an emerging threat and its unknown capabilities. In a grim, monotone statement to the American public, Director of the Office of Civil and Defense Mobilization Leo Hugh proclaims the supposed future of safety within the American household: “No home in America is modern without a family fallout shelter.
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